As the official information says ‘Offers are a great way to drive new people to your business and to engage your customers. They also encourage people to talk about your Page when your offers are shared between friends’. The offer below shows a typical offer, this time for a free coffee. Set up is very simple, and at this stage there is no charge by Facebook. More at the Facebook Offers Page.
The service is in the testing phase and will hopefully be widely available soon. Is this just one more discount service, or will it be of genuine value for your business?