From the category archives:

Social Media

Facebook Creates ‘Offers’ – another attempt to offer Deals on Pages

As the official information says ‘Offers are a great way to drive new people to your business and to engage your customers. They also encourage people to talk about your Page when your offers are shared between friends’. The offer below shows a typical offer, this time for a free coffee. Set up is very [...]

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How to use the new Facebook Timeline for Restaurant, Hotel, Bar and Club Marketing

Take advantage of the new Timeline design to boost Facebook activity. There’s now much more emphasis on photos and images – it’s time to share dozens of happy photos, not just one or two. They don’t just have to be customers and lovely plates of food. People are also interested in what’s happening ‘behind the [...]

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Using Pinterest for Design Research with Restaurants, Cafes, Bars and Food Trucks

Pinterest is a great (free) service for collecting photos and design ideas. As you browse the web, just click a little ‘bookmarklet’ that can be installed on your browser, and the photo is automatically added to your Pinterest collection. Here’s a quick video to show Pinterest in action, in this case collecting photos of Food [...]

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Sh*t Foodies Say – oh yes…

These videos are becoming a bit relentless, but here’s one that definitely strikes a chord. Every waiters dread…

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How a Chef or Restaurant Can Build a Crazy Following and also Publish a Cookbook

OK, bear with me here as I fit together different parts of a story… Food writer Dianne Jacob writes an interesting blog about ‘the business of food writing’. She had a great post recently called First Write the Blog, then Write the Cookbook “People who want to write a cookbook contact me all the time. [...]

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A rant about Social Media – don’t use it the old way

I’m not alone in enjoying Gary Vaynerchuk’s forthright and insightful comments on marketing. Here he takes on the Oprah Winfrey team for doing old-fashioned ‘push marketing’ – trying to ram stories down the throat of the customer, via Twitter. It just doesn’t work any more! Ring any bells for anyone?

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Games + Pizza = More Sales

There are plenty of pizza-ordering apps for smartphone or iPad, but Dominos have taken it further with some ‘gamification’ to get you making your own and competing with others. Plus of course you can share the news on Facebook and Twitter… Here’s a link for the app download.

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Two Great Blogs – short, sweet and relevant

I’m not a fan of the word ‘blog’ – it puts most people off. Can we call it ‘Latest News’ instead? And I’ve already had a grizzle about why restaurants and bars let their stories and great events disappear. So here are two success stories: First, a club administrator keeps track of events and photos [...]

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Facebook changes Privacy Settings – again!

The only thing consistent about Facebook is that it keeps changing! An important ‘behind the scenes’ feature is the privacy setting, so only approved friends see your personal information, and you can use Pages and marketing features with confidence. Watch this short video to see the changes, and what you should check.

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Latest Facebook Changes give more control over what’s seen on your News Feed

The official video (below) shows how people can limit the updates they see to those they’re most interested in. For restaurants and bars hoping to be seen in the news feed of their fans, it’s more important than ever to make posts ‘interesting and useful’. Goodbye heavy sales pitches and dull announcements! There are also [...]

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