From the category archives:

Restaurant Sales

Understanding the Bike-Riding Cafe Customer

If you have customers who park their bikes out the front, you know they can be very loyal, and want the best coffee! Then there are the riders in full lycra kit with special shoes and bikes that cost as much as a car – another breed altogether! I see plenty of bike riders at [...]

Read the full article →

Two cafe seating layouts – which one will make more money?

This cafe has invested in special furniture to deal with a sloping site. They now have comfortable customers and seats in demand: This cafe is using standard chairs and tables. If you pay for footpath space, make sure every square metre is really usable – relaxed customers stay longer and spend more:

Read the full article →

20 Ways an iPad can Improve your Restaurant, Cafe, Hotel or Bar

The iPad is light, has a long battery life, and can be used anywhere. The point-and-touch interface makes it easy for people who don’t like computers. Here’s our first list of 20 ways an iPad can improve marketing, management and efficiency in your Restaurant, Cafe, Hotel, Bar or Club. It doesn’t cover the many ordering [...]

Read the full article →

3 Step Profit Improvement – a video all your staff can understand

When you combine small increases in the number of customers, how often they visit and what they spend, the improvement in bottom line results can be dramatic. Watch this important profit principle explained in a short video, plus one more on the effects of careless discounting at 2 Essential Videos for Cost & Profit Improvement. [...]

Read the full article →

How to turn customer confusion and questions into sales

There’s a well-known saying that ‘the uncertain mind says No’. How many people come to your front door or window and don’t come in because they don’t know how the place ‘works’, or how much they will end up paying? There are many ways to make them feel more confident – it’s the topic of [...]

Read the full article →

Create branded photo opportunities for your customers

Everyone’s snapping with their phone or camera, and often sending them to Facebook or friends right away. It’s time to create a photo opportunity point at your venue – here are 3 examples, each of which is almost demanding that photos be taken. See lots more on how to market your business with photographs. The [...]

Read the full article →

Reciprocity: getting customers to say Yes, by offering first

Robert Cialdini has been the master of Influence for many years – his book is an all-time marketing classic. Here’s a 2-minute explanation of one of the 6 principles: Reciprocity. How many ways could you use this to influence customer behaviour in a restaurant or planning for an event?

Read the full article →