From the category archives:

Restaurant Marketing

Facebook Creates ‘Offers’ – another attempt to offer Deals on Pages

As the official information says ‘Offers are a great way to drive new people to your business and to engage your customers. They also encourage people to talk about your Page when your offers are shared between friends’. The offer below shows a typical offer, this time for a free coffee. Set up is very [...]

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A Low-Cost Way for Restaurants to be ‘Good Neighbours’…

This is not a pretty picture – a scrawny plant battling to survive in front of a busy cafe. It’s also serving as the local ashtray and garbage bin. BUT what if the cafe added some bags of compost, a few buckets of water and some hardy geraniums or colourful shrubs? Plus some rosemary, parsley, [...]

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How to use the new Facebook Timeline for Restaurant, Hotel, Bar and Club Marketing

Take advantage of the new Timeline design to boost Facebook activity. There’s now much more emphasis on photos and images – it’s time to share dozens of happy photos, not just one or two. They don’t just have to be customers and lovely plates of food. People are also interested in what’s happening ‘behind the [...]

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Special Free Business Seminars at the Brisbane Fine Food Show: March 11-13

If you can make time to visit Fine Food Queensland make sure you also make time to join this year’s exciting FREE seminar program. Valuable information and education sessions for chefs, managers, business owners and F&B staff of cafes, restaurants, caterers, hotels and clubs. 12 Seminars over 3 days – topics include: Kitchen Cost Control, Menu [...]

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Using Pinterest for Design Research with Restaurants, Cafes, Bars and Food Trucks

Pinterest is a great (free) service for collecting photos and design ideas. As you browse the web, just click a little ‘bookmarklet’ that can be installed on your browser, and the photo is automatically added to your Pinterest collection. Here’s a quick video to show Pinterest in action, in this case collecting photos of Food [...]

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Starting a Cafe or Restaurant Workshop Melbourne

Swapping ideas about opening a cafe or restaurant can be the most exhilarating. It can also lead to disaster. Thousands of new venues open, only to close the doors within a couple of years defeated by the daily challenges and grind. A full day Starting a Cafe or Restaurant Workshop on Saturday 3rd March with [...]

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Sh*t Foodies Say – oh yes…

These videos are becoming a bit relentless, but here’s one that definitely strikes a chord. Every waiters dread…

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Two cafe seating layouts – which one will make more money?

This cafe has invested in special furniture to deal with a sloping site. They now have comfortable customers and seats in demand: This cafe is using standard chairs and tables. If you pay for footpath space, make sure every square metre is really usable – relaxed customers stay longer and spend more:

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Games + Pizza = More Sales

There are plenty of pizza-ordering apps for smartphone or iPad, but Dominos have taken it further with some ‘gamification’ to get you making your own and competing with others. Plus of course you can share the news on Facebook and Twitter… Here’s a link for the app download.

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Two Great Blogs – short, sweet and relevant

I’m not a fan of the word ‘blog’ – it puts most people off. Can we call it ‘Latest News’ instead? And I’ve already had a grizzle about why restaurants and bars let their stories and great events disappear. So here are two success stories: First, a club administrator keeps track of events and photos [...]

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