From the category archives:

Hotel Marketing

How to use the new Facebook Timeline for Restaurant, Hotel, Bar and Club Marketing

Take advantage of the new Timeline design to boost Facebook activity. There’s now much more emphasis on photos and images – it’s time to share dozens of happy photos, not just one or two. They don’t just have to be customers and lovely plates of food. People are also interested in what’s happening ‘behind the [...]

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How to add a YouTube video to your Restaurant Website or News Diary (blog)

When you find an interesting, inspiring or amusing video on YouTube, it’s easy to add it to a web page or news diary (blog). Below each YouTube video is an Embed button – just click on that and it reveals a few lines of code. Copy the code, then paste it onto your web page [...]

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Key Steps for Protecting your Reputation Online

Are you prepared for negative comments or critical reviews online? When they happen, most people go into an offended, helpless rage – it’s not a position of strength! This video introduces a 3-step strategy to manage your reputation online. It was recorded from the recent webinar ‘Fast-Track Social Media Marketing for Restaurants, Cafes and Bars’. [...]

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How to Write a Quick Reply to a Bad Online Review of Your Restaurant or Bar

Many negative reviews point out issues that really do need to be addressed. But most go unanswered, and readers wonder if anyone in the business really cares. One or two sentences in reply are all that’s needed to show that you take feedback seriously, even if you disagree with what has been said. If the [...]

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An easy way to make your Staff Training into a Marketing Plus

At Cafe Troppo, we had a spare room that was useful for storage (tidy!), interviewing, meetings and staff training. Training was a constant activity, based on the 20-minute training principle – a little and often, across all departments. The room was also passed by customers going to the bathrooms, and one day I put a [...]

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How to use the Royal Wedding Celebrations on 29 April for Restaurant & Bar Marketing

Whether you’re a Brit, Aussie, American, republican or royalist, you can expect most of the world to stop on April 29th at 11am UK time for the Wedding of Prince William and Catherine Middleton. That’s 6am in New York, 3am in Los Angeles and 10pm in Sydney (not exactly designed for TV ratings). It’s likely [...]

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How Restaurants, Clubs and Bars should be monitoring TripAdvisor – it’s more than just Hotels

It’s easy for restaurateurs or bar managers to dismiss TripAdvisor as just about accommodation – chances are you’ve used it when planning an overseas trip. But their restaurant and bar listings are also important, and need to be monitored. Tourists use TripAdvisor much more than the local services like Eatability (Australia) or Yelp (US, UK, [...]

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Where Google thinks mobile marketing is heading and how marketers can use it to connect with customers [video]

There’s a far bit of content here but well worth your attention – thanks @CalTod.

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Disaster Recovery Marketing for Restaurants, Clubs, Hotels & Bars

In a catastrophe like the recent floods in Australia, there’s usually a strong, short-term wave of support. But in a few months time, public attention will move on, and then business owners are on their own again. It’s time to rebuild quickly and establish strong, and new, lines of communication with customers. Please add your [...]

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Disturbing, or not? How everything in life is becoming part of a ‘game’

This presentation is fast-paced and the speaker is very familiar with video games (I’m not). His point: how much do we want to be ‘rewarded’ for every thing we do, especially when it gives more data about us to others. And how much, as operators, must we reward our customers just for turning up! Games [...]

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